Regenerative tourism meets intentional design.

We have reached a turning point in how we think about tourism and its management. We are all at different points on this journey depending on our experience of the current crisis, the knowledge that flows across our paths, the capacity to imagine a different future, and access to the resources to influence and drive change. How we rise to the challenge depends not only on leadership, cultural change, and systems innovation but also the presence of a special ingredient — our capacity to tap into a deeper way of seeing, knowing and working together.

The Greeks called this phronesis

Gracias LucIa, estoy esperando la próximo artículo :) me interesa tus pensamientos sobre las plataformas como y como pueden competir contra las empresas globales y extractivas que ya tienen mucho poder...


Binna Burra Lodge destroyed in the 2019 Australian bushfires is back with a renewed focus on creating social and environmental value

Regenerative tourism can’t be unseen. It is a new, emergent, hybrid economic-social-environmental space. It’s a space where many tourism and non-tourism professionals are working to deliver new kinds of opportunities, experiences, collaborations and innovations in pursuit of a regenerative future. They are connecting new dots, spanning boundaries, making the invisible visible, and innovating by reframing old problems in new ways for a regenerative future.

Regenerative tourism rising

Regenerative tourism is not well understood and there are many misconceptions. Our experience is similar to Loretta Bellato’s as outlined in her recent blog post. Some think of regenerative tourism as simply a rebranding of sustainable…


This post explores the nature of the restructure ahead for the tourism sector suggesting that an appropriate policy response might be conceptualised as ‘T’ shaped.

Renuka Mahadevan and Dianne Dredge

Photo by Artem Beliaikin on Unsplash

Facing the fiscal cliff

Often, the phrase ‘tourism policy’ is associated with what the government does for the tourism sector. But policy is co-designed and involves much more than a government response. It involves government and non-government sectors working together. In the case of Australia for instance, the recent ‘ticket to recovery’ package (or for the lack of a better term, tourism policy) is centred on subsidising domestic airline travel for those who can…


Designing regenerative, inclusive, purpose-led and transformational tourism involves much more than designing front end tourism experiences and journeys. In this article, I explore the policy supports and the toolkit and identify four key elements essential for regenerative tourism futures: a view from the innovative edge, a framework for genuine stakeholder engagement, practices that encourage innovative design and creative thinking, and improving our tourism policy literacies.

Photo by Simon Migaj on Unsplash

There is an old saying “when you only have a hammer, then every problem looks like a nail”. Put simply, when the problem is consistently interpreted from the same perspective every time, then every problem…


Designing regenerative, inclusive, purpose-led and transformational tourism requires a leap of faith. Or does it?

In this post, I explore why we should take time to explore and identify why our values matter, what values are influencing the shift towards regenerative tourism, and what we should let regenerative values be our guide.

Photo by Victor Rodriguez on Unsplash

There are more and more destinations and businesses that are dancing with the idea of regenerative tourism. It’s no longer about why we need change, but how can we do things differently? How can we align business, local communities and destinations with regenerative values? How can we attract the kind of visitors who are consistent with our core values and what we seek…


and design tourism and visitor economies from the bottom up!

We’re all processing the change

Over these last months of physical distancing, we have been undertaking research and listening to tourism operators, businesses, destination managers, chambers of commerce and communities to understand the current challenges.

One thing we have heard time and time again is that webinars and social media posts are useful to a point, but we are still lacking the ‘follow-through’. Many are looking for more concrete actions and to learn what they can do to weather the COVID-19 storm.

While becoming COVID-safe is important, there are still big questions about what the future of tourism looks like, and how business models and…


If you understand how you’ll be ready to lead

Are you ready for the tourism reset?

Tourism is being reset. New ways of working in tourism (at the operational level) and on tourism (at the strategic level) are needed. This also means that the tourism management approaches and policy supports of the past — i.e. the way we have organised, measured and supported tourism — are likely to require reworking. Innovation and new forms of leadership will be the secret sauce that will empower some destinations to navigate the disruption and come out ahead. Are you ready?

Transformation in three stages.

There are three stages of transformation. According to Sheldon, these three stages include (1) a disorienting dilemma- an event…

Is it just me, or is there a flood of “Here’s the solution” posts providing advice on how we can “bring tourism back”?

I love my LinkedIn and Medium families. Good creative people. Smart people. Thought leaders. I am convinced that the people in my Linkedin and Medium communities have wonderful ideas and the energy needed to rebuild tourism. As thought leaders and creative problem solvers, I prefer my Linkedin and Medium families over academic networks any day because of their bold, creative and constructive ideas.

But there is a problem with the “Here’s the solution” community. Yes, there is…

10 actions for turning crisis into opportunity

It’s official. Australia has adopted its COVID-19 emergency response plan. Among the sectors hardest hit will be tourism. Australia is still reeling from the environmental, social and economic effects of the drought, the bushfires, and the floods. Now Covid-19. World markets are taking a dive while we wait for events to unfold. We have known for a while that Australia’s economy is soft and but now with the global economy slowing, tourism is extremely vulnerable.

But because I am an optimist and always keen to reverse assumptions, I‘d like to rephrase the challenge:

While one of the sectors hardest will…

Dianne Dredge

Founder/Director of The Tourism CoLab, passionate about catalysing the next economy in tourism and the visitor economy.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store