WHY THE TOURISM SECTOR IS STUCK
Bouncing back to the next crisis?
Published in
14 min readDec 2, 2021
We have entered into a period of massive disruption and transformation in tourism. It’s a paradigm change. Yet, despite the multitudes of reports, white papers and strategies emerging about the future of tourism, it has been common to position the current situation as a bump in the business-as-usual road. This post addresses the elephant in the room…